If you've spotted a striking orange or pink protein bar on the shelf lately, you're not imagining it. MaxiNutrition's entire range has been redesigned, and the new packaging is now rolling out across Malta and Gozo.
First, the most important part: the recipes have not changed. Same bars, same taste, same quality. Only the wrapper is new.
What's New About the Design
The MAXI name leads the way
On the previous packs, the flavour name took centre stage, with a smaller logo running down the side. The new design turns that around. A large, bold MAXI logo now stretches across every bar, making the brand instantly recognisable, even from across the aisle.
A signature colour for each range
Each range now has its own colour, so finding your favourite is quicker than ever:
- Orange for Wafer Protein Bars
- Pink for Creamy Core Protein Bars
The key benefits, front and centre
Protein content and no added sugar are now displayed in bold on the front of every pack, so you can see exactly what you're getting at a glance.
A closer look at what's inside
The new packs feature close-up images of each bar, showing off the crispy wafer layers, smooth fillings and creamy centres, so there's no guessing what's inside.
Some Favourites in Their New Look
| Flavour | Range | Protein per bar |
|---|---|---|
| Pistachio Spread | Wafer Protein Bar | 10g |
| Hazelnut Spread | Wafer Protein Bar | 9.7g |
| Salted Pistachio | Creamy Core Protein Bar | 16g |
| Peanut Caramel | Creamy Core Protein Bar | 13g |
One small change to note: the bar previously labelled Protein Waffle Bar now appears as Wafer Protein Bar. It's exactly the same product under a new name on pack.
Why You Might See Both Packs on the Shelf
The new packaging is being introduced gradually, which means some stores will still have the previous design in stock for a while. During this transition, you may see old and new packs sitting side by side.
Don't worry, whichever pack you pick up, it's the same MaxiNutrition bar you already know and love.
For Our Retail Partners
The refreshed design has been built with the shelf in mind. Bold branding, clear colour coding and front-of-pack benefits make the range easier for shoppers to spot, compare and choose, helping it stand out in any display.
Shopline Marketing supplies MaxiNutrition to supermarkets, convenience stores, health shops, gyms and more across Malta and Gozo. To order the refreshed range or discuss display
opportunities, get in touch with our team at info@shopline.com.mt
New Look. Same Great Taste.
Keep an eye out for the new MaxiNutrition packs on shelves near you, and tell us which flavour you'll be grabbing first.